The world’s best tennis players have been coming to the Porsche Tennis Grand Prix ever since 1978. As the most loyal sponsor within international women’s tennis, Porsche has accompanied Europe’s longest-standing women’s indoor tournament right from the very beginning. Back then, America’s Tracy Austin, a 15-year-old teenager with plaits and braces, advanced to become the crowd favourite and embark on a brilliant career when she overcame Holland’s Betty Stove in the final. In 2002 Porsche intensified its involvement with the world-renowned tournament and additionally took on the role as organiser.
As far as tennis is concerned, the Porsche Tennis Grand Prix is a top highlight on the WTA Tour. Virtually all the top stars come to Stuttgart every year. The quality of the field is regularly of a Grand Slam level. The players feel very much at home in Stuttgart, so much so that they voted the Porsche Tennis Grand Prix as their favourite event in 2007, 2008, 2010, 2011, 2012 and 2014. And the Women’s Tennis Association’s officials also appreciate the support given them by the successful Stuttgart automobile manufacturer. In 2004 Porsche was distinguished with the “Long Time Contribution Award” in recognition of the company’s long-standing involvement as a sponsor and partner of the sport.
“The Porsche Tennis Grand Prix is very important to the WTA. Each year the Porsche Tennis Grand Prix event exhibits the vision of the WTA to be the most inspirational and exciting sport entertainment experience on earth,” said WTA CEO Stacey Allaster, a regular visitor to Stuttgart. Another very welcome guest and one that has been coming to Stuttgart for many years, Laura Ceccarelli the WTA Supervisor, added “Porsche is a fantastic partner and the Porsche Tennis Grand Prix is not only one of the best tournaments worldwide but has been one of the most innovative for many years. We always all really look forward to returning to Stuttgart as a guest.”