Everybody is familiar with those very special moments in life: moments when we experience, success, happiness and satisfaction – a truly unique sensation in which one, so to say, “has reached one’s OLYMPian heights” and one is proverbially on the summit.
The innovative clothes maker OLYMP Bezner GmbH & Co. KG from Bietigheim-Bissingen, Germany has turned the metaphoric thoughts into a modern main slogan for a highly distinctive marketing strategy. “Men in OLYMP” are successful, they place great value on a stylish and sophisticated appearance and cut a perfect figure in every situation.
OLYMP represents uncompromising quality with regard to materials and finishing, outstanding wear and care advantages, an excellent value for money – and, of course, an impressive stylish testimony to its products on shirts, ties, polo-shirts and knitwear.
Due to a consistent adherence to company principles, the medium-sized specialist shirt maker has been able to grow more than just successfully. In highly difficult times for the clothing industry, the company more than trebled turnover to about 187 million euro between the years 2002 and 2012.
According to figures issued by the textile panel at the Nuremberg-based “Gesellschaft für Konsumforschung (GfK – a consumer research institute), OLYMP is the recognised market leader for men’s shirts in Germany and is en route to growing internationally.