Factory pick-up and Customer Centre of a special kind. Over 40,000 guests visit the Leipzig plant’s Porsche adventure world annually. The main elements of this adventure world are a 5,200 square-metre Customer Centre, an FIA-certified circuit and the plant's proprietary off-road obstacle course. The circuit and the off-road obstacle course are a unique combination of exclusive features that no other automobile factory in the world offers. This is one of the most compelling reasons for increasing numbers of Porsche buyers to seize the opportunity and pick up their new vehicle in person in this ambience of active driving – whether they have opted for a Porsche from Leipzig (Macan, Cayenne and Panamera) or a vehicle from Stuttgart or Osnabrück (Boxster, Cayman, 911 and 918 Spyder). “More than 2,300 Porsche customers treat themselves to the pleasure of picking up their new vehicle in any Porsche model range directly at the plant,” says Dr. Joachim Lamla, Financial Director at Porsche Leipzig GmbH. Dr. Lamla continues: “For these customers, the highlight of the exciting programme – which includes a factory visit and an exclusive dinner at the restaurant in the 'Diamond' building – is an introduction to the vehicle, namely of a dynamic sort: in vehicles that are virtually identical to the purchased car, an instructor explains all the functions of the new Porsche on the race track and – in the case of the Macan and Cayenne – on the off-road obstacle course as well.”

A diamond as centre of the plant. The centrepiece of the Customer Centre and architectural landmark of the Porsche plant, visible from afar, is the “Diamond,” mentioned by Dr. Joachim Lamla – a tower in the shape of a gemstone standing on its head which is just under 32 metres tall (with a diameter of 58 metres). The “Diamond” has four levels. The reception area, a Porsche shopping area and a lounge with ample glass windows that give visitors a clear view of the race track or the run-in and test track, are situated on the ground floor. All new car buyers who pick up their Porsche personally in Leipzig begin here in this lounge. Likewise, the handover of the new car takes place on the ground floor in a specially designed pit row. The second level of the “Diamond” houses the so-called “Small Auditorium” for events for up to 80 participants, a cinema and the control centre of the race track. Companies like to use the “Large Auditorium” (1,360 square metres) on the third floor that can seat up to 800 guests; in addition, the restaurant and a show of the latest Porsche models are located on this level. Thanks to the integrated panoramic windows, the entire third floor offers breath-taking views of the plant and the race track. At the top, on the fourth level, a permanent exhibit of historic Porsche cars has proven to be a real attraction.

Getting to know the performance capabilities of your new car. As one of only a handful of car makers worldwide, Porsche offers its customers in Leipzig the chance to get familiar with the vehicle on the proprietary race track and – in the case of the SUV – on the off-road obstacle course. In addition, training courses of the Porsche Sport Driving School (on-road and off-road) take place on these tracks, which are open for booking. Last but not least, the tracks can be reserved for events. The race track and off-road obstacle course in detail:

• Race track. The 3.7 kilometre long and twelve metre wide FIA circuit consists of ten sections, which are adapted from famous route segments of world-renowned race courses – among them the “Loews curve” in Monaco, “The Corkscrew” in Laguna Seca, the “Suzuka S” of the race track of the same name in Japan and the “Parabolica” in Monza. Customers can experience the sporty features of the Macan, Cayenne and Panamera – as well as the Boxster, Cayman, 911 and 918 Spyder, which can be delivered in Leipzig on request – in the truest sense when driving on this course. The circuit was conceived by Hermann Tilke, one of the leading race track architects in the world (his work includes the A1 Ring in Austria, Bahrain International Circuit, Circuit de Catalunya in Barcelona, Hockenheimring, Nürburgring and Sachsenring). While the site is being used for events, everything that is happening on the race track can be followed on various monitors at the track control centre.

• Off-road obstacle course. The off-road track is around six kilometres in length. Steep mountain trails or extreme ramps can be scaled here in the Porsche Macan and Cayenne. The total of 18 modules include track routes through water, a stony staircase and a sloped track with a 35° gradient. The SUV vehicles master such stretches without difficulty; the drivers, on the other hand, have to bring along a modicum of courage. Large parts of the site have been left in a natural state and provide a habitat for wild horses and aurochs.