50 Years of the Porsche 911 - Tradition: Future · Porsche · digital presskit · Original emblem as a seal of quality<strong> </strong>

Without a doubt, one of the indispensible and charming details of the Porsche 356 and the early Porsche 911 cars is once again basking in its former nobility. After conducting in-depth research, experts at Porsche Classic succeeded in replicating the original Porsche emblem in historically accurate colours and materials and in having it manufactured – “made in Germany” of course. It is available for the bonnet handles of all Porsche 356 cars from the 1954 model year until its final production in 1965, as well as for the bonnet of the Porsche 911 of model years 1964 through 1973 (F model).

Compared to today’s emblem, at that time the Porsche logo was only embossed and was not black either. The red colour also had more of an orange tone in earlier times – like the official state colours of Württemberg-Hohenzollern. But in recreating the original, Classic experts are not just interested in colour integrity. The emblem was produced according to original drawings using special tools. As in its early days, it is decorated in silver and gold. Painting and enamelling were performed by genuine handcrafting methods. In addition, the new old emblem had to pass the same quality tests as the current emblem must pass. For example, a stone impact test was simulated in the research and development centre in Weissach with the help of a ballistic system. The emblem also spent 240 hours in the salt spray chamber. The Porsche emblem passed these challenging test procedures with flying colours. A genuine quality product, 100 per cent made in Germany. This ideally equips classic Porsche cars for a long life with their symbol that is steeped in tradition.